Future Video
Video Editor
The Brand.
Future Fitness App is a personal trainer app that connects clients with world-class performance coaches based on their personal fitness needs. The coach then designs weekly personalized workouts to keep clients on track with their individual fitness goals.
The Testimonials.
I was given three raw footage videos taken by Future clients and edited them for Future’s website. After three rounds of edits, I sent them over to the team to be uploaded to the company website. Since posting, these videos have increased CVR significantly. To view the videos, please click here.
The Podcast Features.
Two of Future’s coaches host a weekly podcast called The Future of Human Performance. I created a visual audio overlay using Adobe After Effects to feature and share important highlights from the show. These podcast previews were featured on Future’s Instagram stories, increasing overall traffic to their podcast.
The Instagram Reels.
Below you’ll find featured video projects I edited for Future’s Instagram reels.
(Left) The Pride Reel features Future employees wearing Pride Month shirts. I edited the photos with a trending sound and the video gained over 19k views. (Right) This video features a coach’s journey with gymnastics to her newfound love of working out with the Future app. This video was posted on Instagram and TikTok and potentially be used for a paid ad.
(Left) Future’s Ask a Coach series gave an opportunity for Instagram followers to ask performance coaches any fitness-related questions. An Instagram reel would be posted along with a set of Instagram stories. (Right) I created Instagram reels for Future’s Wellness Triathlon campaign. This video highlights one coach explaining box breathing for Mindfulness Week.
(Left) I was given ten individual videos of Future employees reciting Kristina Kay’s poem, We Rose. I cut and assembled 3-5 second clips together, alternating between each line. Then, I added background music, enhanced colors, and added a subtle filter. The video was then scheduled and ready to post for Juneteenth. (Right) I edited a behind-the-scenes reel for the Spring/Summer 2022 Apparel Collection launch. I pulled together a few shots taken at the shoot, to give Future’s audience a glimpse of what goes on behind the scenes.
The Meet Our Coaches Series.
When a new Future client signs up, they select their own performance coach. Inevitably, some coaches cultivate lower sign-ups than others. The Meet Our Coaches series was the solution I created to showcase coaches with low signups in an effort to bring in more clientele. I created a four-part video series for TikTok and one longer video for Instagram reels. To read more about this series, please click here.