Electric & Rose
Instagram & TikTok Partnership
The Project.
Candace, Electric & Rose Community Manager, reached out to see if I would partner with them. She asked me to create a series of photos & videos to share on my TikTok and Instagram accounts. I selected a few pieces from their newest collection (pictured above) and I created content that not only aligned with my personal brand but reflected theirs as well.
The Brand.
Electric & Rose is a beach-inspired activewear brand made for various outdoor adventures. Whether headed out for a beach day, yoga class, or morning surf, this sustainable brand inspires people to go adventure. All their pieces are handcrafted and designed in their hometown, Los Angeles, CA to support their local economy.
The Results.
I shared a series of photos on my Instagram and three videos on my TikTok account. Electric & Rose loved the content and we are talking about an ongoing partnership to create photos and videos for their brand on a consistent basis.
The Ideation.
I wanted to create content that stayed true to both my personal brand and Electric & Rose (E&R). So I created surf content featuring the pink and yellow tie dye Farrah button down shirt. I wore it as a beach cover-up before and after my surfs.
