Mohinders
Social Media Manager
The Brand.
Mohinders is a San Francisco-based handmade shoe business deeply rooted in the shoemaking traditions of Northern Karnataka, India. Working closely with 3rd and 4th generation artisan shoemakers and leather tanners, they honor the craftsmanship and heritage that define their products. Mohinders’ meticulously crafted shoes tell a story of timeless artistry, bridging cultures and continents with each step.
The Roles.
social media management
social strategy
community engagement
brand giveaways
performance analytics
video editing
The Social Strategy.
At Mohinders, we embarked on a transformative journey to elevate their social media presence. Armed with a meticulous plan, we delved deep into their social media analytics and KPIs, unraveling insights to fuel our strategy. While their dedicated follower base was commendable, we recognized the need to rekindle their engagement. Thus, we crafted a dynamic content calendar, ensuring our strategies came to life with daily and weekly precision.
Our approach involves captivating storytelling, dynamic visuals, and witty captions to engage Mohinders audience. We expanded their content repertoire with fresh video content via IG Reels and TikToks, adapting strategies based on real-time performance and refreshed their social media landscape, reigniting their audience’s connection between the brand and customers.
